A response to a Challenge &


The lack of insight and understanding of the 1.2 billion African population.

The appetite from both local and international organisations to build solutions that are relevant for the 1.2 billion African's . 

We are a design company committed to  

Solving Africa's Toughest Problems Through Creativity.


Tough problems are issues that have a negative influence on an individuals' economic activity including: lack of education, cultural and religious discrimination, overpopulation, unemployment and corruption.

Africa may be a latecomer. On creativity, it is not. Africa’s story is a remarkable one. The innovations are born out of necessity. 


















Creativity is the work that produces something new and valuable: products, services, businesses, theories, and breakthroughs. Creativity is the catalyst for innovation.


  • Consumer Insight  & Segmentation

  • Research

  • Trends

  • Brand Audit

  • Brand & Communication  Strategy

  • Creative Campaign Development & Execution

  • Social & Content Strategy 

  • Analytics & Attribution Analysis

  • SEO & SEM

  • CRM & CEM

  • Product Prototyping
    & Development

  • Service Platform Development

  • UI & UX Design