ABOUT
What We Do
Context Africa is a specialist qualitative research and insights organisation with deep expertise in community-based, participatory research.
We are context specialists.
We make sense of the mundane — the everyday behaviours, language, habits and choices that traditional research can overlook, but which reveal how people really live, think, decide and engage.
We believe insight begins with people. Their voices, stories and lived experiences give data meaning turning information into understanding, and understanding into decisions that matter.
TAILORED SOLUTIONS
Contextual & Qualitative Research
We dive into the everyday realities of people’s lives to uncover insights that go beyond numbers. By interpreting behaviours, choices, and cultural nuances, we help organisations make decisions grounded in lived experience.
Participatory Community Engagement
We partner with communities, ensuring their voices shape the research process and outcomes. This collaborative approach produces insights that are authentic, relevant, and trusted by the people they impact.
Behavioural & Cultural Insights
We reveal the patterns behind decisions, habits, and social norms that drive behaviour. By understanding the mundane, we surface the hidden levers that influence engagement, adoption, and impact.
Data Synthesis & Strategic Advisory
We combine existing data, real-time intelligence, and qualitative research to create actionable insights. Our guidance goes beyond reporting, helping organisations turn understanding into strategy and meaningful outcomes.
OUR VISION
Uncovering Africa’s everyday intelligence to help organisations make informed, meaningful, and human-centred decisions.
15
Years of
Brand Building
100
Projects
Completed
10
Team
Members
CASE STUDY
ANGLO AMERICAN
Measuring the Impact of Anglo American’s Social Response Plan (SRP)
Client Challenge
Anglo American faced a critical moment in its host communities across Limpopo and the Northern Cape. Communities were deeply concerned about access to water, jobs beyond mining, quality healthcare, and education. There was also widespread confusion and mistrust around Anglo’s restructuring process.
The company needed a credible way to measure the real-world impact of its Social Response Plan (SRP) — not only in outputs (what was delivered), but in outcomes (what changed in people’s lives).
Let's Talk
Contact us today to discuss your research, insights and marketing needs.
+27 81 400 8406
Corner of, Crystal Corner Shop 1 353 24th Avenue, Pierneef St, Villieria, Pretoria, 0186