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Our Work
Making sense of the mundane
Anglo American
Context Africa conducted 2,000+ interviews across six mining communities to understand trust, misinformation and community sentiment during a period of major restructuring; providing the insight that shaped Anglo American’s Social Response Plan.
Old Mutual Insure
Context Africa helped Old Mutual Insure understand where its CSI portfolio could create the greatest distinctiveness and impact, combining stakeholder research, quantitative research and portfolio analysis to inform a clearer CSI strategy.
Clientèle × 1Life
Following the Clientèle and 1Life merger, Context Africa brought customers and brokers into the conversation. We explored how each brand was understood, trusted and experienced, generating the evidence needed to navigate the future underwriting brand in a complex regulatory and market environment.
Maxhosa Africa
Research revealed an opportunity for MaXhosa to move beyond a founder-led identity. Context Africa alongside Brand Leadership helped uncover the cultural equity behind the brand and informed its repositioning from “By Laduma” to Maxhosa Africa.
Kaspersky Africa
Across Kenya, Nigeria and South Africa, Context Africa explored how consumers use technology and think about digital security; helping Kaspersky move beyond a global PC-first view towards a more relevant African proposition.
Suzuki
Context Africa in a fractional strategy capacity working with Penquin Agency helped Suzuki translate its global brand platform into a distinctly South African proposition, connecting mobility with the aspirations of people building their lives and operationalising the idea across the customer experience.
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